Susan Friedmann
The Secret Weapon Every Savvy Exhibitor Should Use
It's time for a visualization exercise. Are you ready?Picture this:You're standing, with your booth staff, in your exhibit at a large tradeshow.
Date Posted: December 01, 2006
Bring on the Baby Eyes
They say, “you can't teach an old dog new tricks” -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment!Recently, I had a range of...
Date Posted: December 01, 2006
That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have...
Date Posted: September 16, 2006
Back To School Supplies
When September rolls around, parents all across the country gleefully take to the stores, loading up their carts with all the supplies their little darlings will need to make it through the coming academic year.
Date Posted: September 16, 2006
What To Do When Nothing’s New: Five Strategies for Success
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly?Research shows that the vast majority...
Date Posted: April 19, 2006
Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press
There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data...
Date Posted: April 19, 2006
Wagging the Dog : Plan Ahead for What Happens After the Show
It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that won’t happen until the show closes? Doesn’t it seem like putting the cart before the horse?It might seem that way, but...
Date Posted: April 05, 2006
Keep One Ear to the Ground: Essentials for the International Exhibitor
Doing business in the global marketplace requires exhibiting overseas. Participating in international shows helps establish your company’s presence as a global player, and is perhaps the single most valuable tool in forging new, valuable...
Date Posted: November 28, 2005
Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign
One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee’s mind. After all, if a visitor can’t remember you, how can he give you his business?
Date Posted: November 28, 2005
The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen X’ers have moved into upper management positions.
Date Posted: November 16, 2005
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