Stewart W. Stoudemire
Creating a Brand Position for Your Medical Practice
Carve out a market position to maximize your marketing investmentIn the marketing world, positioning is a relatively new concept. Introduced in 1982 by marketing gurus, Al Ries and Jack Trout, the idea behind positioning is to clearly define what...
Date Posted: November 13, 2006
A Word about "Word of Mouth"
A Word about "Word of Mouth"Not long ago, marketing was considered taboo in medical circles, even unethical! My how times have changed! In todays world of declining reimbursements and fierce competition, many practices are seeking...
Date Posted: November 13, 2006