Steve Loszewski

Well-known elements weighted in search engine algorithms are html titles, body text, and back-links. SEO companies talk about these elements one dimensionally – choose the keyphrases you’re targeting, put them in the html titles, put them...

To practically gauge the success or failure of a pay per click account, advertisers need to understand certain metrics and what they mean. Here is a simplified account on pay per click campaign optimization, focused on three factors - keyphrases,...