Scott Perreault
Creating Web Site Voice Affiliate Programs That Succeed
With the advent of Advertising Agencies, followed the fifteen percent mark up for all services the client purchases via the agency. As a radio station General Manager it was always important to have the best agency rates posted.
Date Posted: March 13, 2006
Donating Political Radio Advertising
At the end of each political season the powers in congress always suggest that the airways, being owned by the citizens and monitored by the Federal Communications Commission, ought to be free for candidates to broadcast their message.
Date Posted: March 11, 2006
Writing a Successful Radio Commercial
When you enter the copy department of a radio station you see stress and creativity intersecting to form a radio commercial. This is an art form that is developed over time.
Date Posted: March 06, 2006
Political Robo Calling that works
With the landscape of American politics becoming extremely polarized, the use of many different techniques to illicit a positive or negative response from the voters are being conducted outside of traditional radio and television methods.
Date Posted: March 01, 2006
Effective Radio Station Liners and Promo Writing for Today’s Market
Look around and what do you see? Ipods®, mini Ipods®, Cell Phones, Satellite radio, Internet radio and Tivo®. Excited about being in the radio industry today?
Date Posted: February 20, 2006
Locating Free Public Service Radio Commercials for your Organization
Every non-profit organization has the best of intent to promote and foster a greater good in our communities. The time spent raising dollars, dealing with administration tasks and actually helping people take precedent over the important component...
Date Posted: February 20, 2006
Using Radio Advertising Effectively in 2006 Political Campaigns
The worst week in the life of the radio station’s scheduling department is the week before election day. Every local, regional and national candidate expects to purchase as much air time as they can afford and demand the station find room on...
Date Posted: February 20, 2006
Public Service Announcement (PSA) Radio Copy Writing Success
What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital.
Date Posted: October 03, 2005
Successful Audio Book Narration
It sounds easy, just open the book and read. You ever listen to a book on tape? Often a recognizable actor is the voice. Sounds like a winner, lets have Dustin Hoffman read us a story. A good idea with mixed results. Why?
Date Posted: October 03, 2005
Political Radio Advertising for 2006
The challenge for the 2006 election season is to write radio scripts that touch the heart and not deflect off the shield that surrounds the soul of most voters.
Date Posted: October 03, 2005
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