Scott Bywater
Copywriting Secrets Behind The Da Vinci Code and LOST
I spent a few hours over the weekend watching the TV series, LOST. And man oh man
do I love the script writing on that show. Why?Because it has me constantly wanting to know whats coming next.
Date Posted: February 02, 2006
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
John Caples, one of the greatest ad men ever written writes "I have seen one advertisement sell 19 1/2 times as much goods as another." He also states "the headline is the most important element of most advertisements." The goal...
Date Posted: January 14, 2006