Rok Hrastnik

An integral part of getting the most from RSS is really understanding how RSS works as a technology --- basically understanding its structure and how to best use it to get more readership and better search engine rankings.The good part is that...

For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail.As complexity grows with added capabilities, we’re only taking a look at the absolute basics of measuring your RSS...

What is the top advice savvy marketers can give you on RSS? We continue with “the best of” on RSS marketing from US marketing leaders.1. WHY SHOULD MARKETERS AND PUBLISHERS START CONSIDERING USING RSS ANYWAY?

RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. In most cases your browser will simply display the XML code of the RSS feed ...

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.Today we’ll be taking a look at how marketers can monetize podcasting through enhanced marketing...

Forrester Research released the final "The State Of Consumers And Technology: Benchmark 2005" report on August 2nd, which claims that only 2% of Americans online use RSS, based on a survey of more than 68,000 American households.These...

Even after all that's been written and explained, even reputable online marketing publications such as ClickZ.com still don't get RSS metrics.In an otherwise good RSS marketing article, Add RSS to Your Marketing Mix...

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm.

All marketers are the e-mail delivery problem, hoping that just somehow our messages are going to reach our customers and subscribers this time ... and then hoping that they're going to open them, instead of mistaking them for spam.The reality...