Roger C. Parker

“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But writing a book can also be tremendously frustrating and unrewarding.Following are the 11 biggest reasons most first-time authors...

Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.But, before approaching an agent to represent you, you should finalize the presentation of your...

Use your newsletters to keep in touch, educate your market, and trigger instant sales. One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services.

It’s not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read!

Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.Public domain refers to information free...

Using cartoons can help brand your marketing and drive home important messages. Although surprisingly inexpensive to acquire, humor can be one of your most powerful marketing tools.Humor puts your readers at ease.

Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they’re unlikely to join your opt-in, email list.

Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.In the past, web audio was primarily decorative, consisting of musical fanfares or other...

5 Ways to Educate Your Prospects for More SalesIt’s impossible to sell a product or service without demand – no matter how low the price or how big the discount.Education-Based Marketing creates demand by showing the prospects why they...

One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional...