Robert J Farey
Redundent Files
When you uninstall an item of software, there are generally a number of redundant files left behind to clutter up your hard drive.Over the course of a year or two they can be using valuable hard drive space that would be better reserved for more...
Date Posted: December 21, 2004
HackAttack
P C. owners are constantly at risk from attacks by hackers.Spy ware, viruses, trogan horses, and all sorts of other malevolent programs are all trying to take control of your computer.What can we do about it?How can we be sure that we are properly...
Date Posted: December 21, 2004
A Stupid question.
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your...
Date Posted: November 23, 2004
Junk Mail?
Junk mail works.Why does it work?How does it work?These are very important questions.To make it work, it has to appeal to the emotions.They have to make claims that inspire you to click on that ‘yes’ button.They inspire you with tales of...
Date Posted: November 01, 2004
Freebies
Freebees--Freebees--FreebeesWHY PAY, WHEN "YOU CAN HAVE IT FOR FREE?"There are all sorts of things that we would like to have but we cannot always afford them. That is where Freebees come into...
Date Posted: November 01, 2004
Count Down To An Advert
There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below.
Date Posted: November 01, 2004
A Pause For Thought
You can have your cake and eat it.What is it that makes the sale of information products so appealing?Is it the fact that the only storage space required is a minute spot on your computer’s hard disc.Perhaps it is because even when you have...
Date Posted: October 31, 2004
What is a Guru?
A guru is a teacher.On the internet a guru is someone who has a lot of experience and has made the grade, ie. He/She has set up a business that is financially successful and is willing to share the experience with anyone who is interested.
Date Posted: October 30, 2004
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