Rick Barrera

About Rick Barrera

Rick Barrera

Create breakthrough brands and deliver extraordinary customer experiences with tips from Rick Barrera's new book, Overpromise and Overdeliver; The Secrets of Unshakable Customer Loyalty. Free excerpt available at Rick's Overpromise Website You may freely publish this article as long as Resource Box remains unaltered and article links back to http://www.overpromise.com.

Do You Know Where Your Brand Promise Is?

When I address business audiences, I often ask people to share their companies' brand promises. To my amazement, many don't have articulated promises at all.
Date Posted: December 01, 2005
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