Richard Cunningham

Your proposal is selling for you when you’re not there, so it must reflect your standards of professionalism.Like it or not, sales proposals are a tool of the trade, and writing a well-crafted proposal can mean the difference between winning...

Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets.

For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every area of our lives and our businesses, technology has become...

Help buyers discover the answers they need to understand and align all of their decision variables.In complex sales, salespeople often find themselves negotiating their way through a web of decision influencers, conflicting initiatives, and multiple...

It creates some negotiating room, and you might just get what you’re asking for.Whether playing the role of buyer or seller in a sales transaction, asking for more than you expect to get is a classic opening position in negotiations.In the...

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company.

You may be hiding if the search engines can’t ‘see’ all of your site’s relevant content.You’ve invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers.

A number of economic changes are magnifying the role of small business and creating the impetus for entrepreneurship.In the past, many people perceived small business owners as shopkeepers – the mom ‘n pop shops.

Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse.You’ve got a great product, fantastic customer service, and a loyal base of customers that opt-in to your email list.

Know where to focus. Not everyone evaluates product solutions with the same decision criteria.When sitting toe-to-toe with a prospective client, how well do you answer the question, “What sets you apart from your competitor?”Tom Snyder,...