Ray L. Edwards

I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year.

I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem.

I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted.Today, with the advent of email and...

For any marketer, attention is a precious commodity. With consumers bombarded with thousands of advertising messages each day the question of how to make your message stand out of the crowd becomes even more critical.Any successful sales letter must...

It's a well established fact that customers buy solutions to their problems or what they perceive will add value to their lives. The marketer must therefore go beyond the usual feature listing for their product or service to show what will be...