Paul Grant

About Paul Grant

Paul Grant is a convergence evangelist and digital media strategist, having spent eleven years managing and implementing rich media projects. He is now a partner of London-based consultancy Interactive Strategy Ltd (http://www.interactivestrategy.tv).

Viral Marketing - Impacting Established Brands

In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns.
Date Posted: November 17, 2006
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