Otilia Otlacan

Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close.

One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic.

Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *.Under the new policy, no...

With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak.Most of you, web site owners, publishers and SEO consultants, are probably dreading these updates just as much...

Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.Still, what is SEO?

Why Directories Are ImportantDirectories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:- Listings within major directories provide "context" to search engines.

Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.The theories concerning eMarketing have not been unified yet, due to a large...

I. Summary of a marketing planThe marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment.

We all know that nothing runs without a plan, and a plan cannot run without having its objectives set.That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website promotion...