Michael Southon

You've polished your sales page over and over again until it's gleaming with benefits. You're getting plenty of traffic. And still - no sales. What's wrong? It could be the recession (although that's debatable).

The Internet presents an amazing opportunity for anyone who knows how to research and write.There's masses of free information on the Web - all you have to do is gather it together and package it, and you have an E-Book that people will pay...

1. Many Ezine Publishers use too many styles of separator in their Newsletter. I recently saw an Ezine that used no less than 7 different separators:++++++------~~~~~~\\\.....======******This confuses the reader and makes your Ezine difficult to...

One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work?

About two weeks ago I received an article submission that immediately attracted my attention. The title was identical to the title of an article I wrote and which was published in 'WebProNews' in May 1999.

Paulo Coelho was born on August 24th 1947 in Rio de Janeiro, Brazil. At age 17 he announced his intention to be a writer. It was a decision bitterly opposed by his parents, partly because Brazil at that time was under a military junta that...

Do you place back-issues of your Newsletter on your website? There are two good reasons why you should: (1) It shows potential subscribers that you're serious about your Newsletter (2) Newsletters are rich in keywords, so it's a very good...

I ask myself that question about once a month. My website looks fine to me, but what are other people seeing? And what are the Search Engines seeing? Here's a checklist of 10 ways to optimize your website for peak performance: 1.

The very name CGI used to send chills up my spine. For years I put it in the 'too-hard-basket'. But like most things in life, CGI is not as scary as it seems.

For years I didn't worry much about spam. But lately it's got out of control. Over half of my email is now spam, and it was growing by the week - until I took action. This article shows you some strategies for winning the war on spam.