Michael Murray

About Michael Murray

Michael Murray is vice president of Fathom SEO (http://www.fathomseo.com), a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."

mmurray@fathomseo.com

10 Practical Ways Search Engine Optimization Companies and Clients Can Get Along

Even the best of intentions can go awry without careful attention to details and expectations. We’ve tested these methods out and they work.1. Get it in writing.Define the service scope in detail (i.e.
Date Posted: September 11, 2005

How To Use a Podcast For Internet Marketing

Although podcasting is trendy, it's vital to remember that when you use a podcast for Internet marketing, your podcast is really just another delivery mechanism – a way to get your marketing message across.
Date Posted: August 02, 2005

How to Pick an SEO Firm

If you're looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble down the road.1. Check out their experience.You shouldn't have to try hard to find samples of their clients or their SEO performance on...
Date Posted: April 12, 2005

An Easy Way Not to Get Banned by Google

Strategic search engine optimization involves far more than keyword research, META tags and content.If you want to mange an SEO program, you need to be aware of any issue that can affect your success.Domain name management is one of the big factors.
Date Posted: April 11, 2005

Website Promotion: 10 Search Engine Optimization Blunders to Avoid

If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.Here are 10 to keep in mind:1. Don't use frames.Why would you want to use frames if SEO is...
Date Posted: April 11, 2005