Michael Hepworth
Do You Blame Your Prospects When Your Products Or Services Are Not Selling As Well As You Would Like?
This kind of attitude is not unique to high-tech firms, but it was definitely a dominant theme one day last week when I was a guest at a discussion group for technology companies selling into health care.
Date Posted: December 04, 2006
Romance Your Customers By Making The Easy Sale First
en I was a teenager, I had a friend Gavin, who had a very direct approach with the young ladies in the town where we lived. We used to laugh because he got a lot of slaps, and we were also envious because he was sometimes successful.
Date Posted: September 10, 2006
Risk Reversal
Bringing in new customers is expensive and often difficult. Here is one effective but frequently overlooked way to reduce the difficulty.Businesses, even the most customer oriented ones, tend to expect the customer to take the risk when doing...
Date Posted: September 10, 2006
Monkey Trap Marketing
As a kid growing up in the bush in whats now Zimbabwe, I was always fascinated by how the local tribesmen lived off the land. I learned early on that monkeys are considered food, but of course are both hard to catch or kill with traditional...
Date Posted: September 04, 2006