Michael Fleischner

By now you've probably heard of blogs or even considered starting one of your own. Weblogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries.

The success of your email marketing campaign is often based on a set of complex factors. However, a number of these issues can be proactively managed to ensure an optimized response.

If you’re a small business owner, you probably don’t have a lot to spend on marketing. That’s okay, many small businesses aren’t taking full advantage of the many opportunities they have for marketing their business in basic...

Many marketing professionals are using Google to place targeted ads in front of prospective customers. This is increasingly effective due to the highly targeted nature of Google AdWords.

If you’re trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y.Who is Generation X?

If you’re thinking about developing a marketing program, you need to begin with a marketing plan.Having been in marketing for more than a decade, I have seen my share of marketing plans.Some are short and to the point, others are hundreds of...

The importance of internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.Internet Marketing Defined.Internet...

With the proliferation of websites, blogs, RSS feeds, podcasts, and other communication tools, consumers are bombarded with marketing messages, new products, unbeatable offers, and other opportunities on a daily basis.

With the proliferation of websites, blogs, RSS feeds, podcasts, and other communication tools, consumers are bombarded with marketing messages, new products, unbeatable offers, and other opportunities on a daily basis.

The discipline of marketing can often be complex and confusing. As a marketing veteran, I have seen countless marketing professionals get hung up on various aspects of marketing which have little impact on actual marketing results.