Matthew Cobb
Three Big Ol' Tips for Better Sales Letters
Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough.I think the following...
Date Posted: October 16, 2003
Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers
* Scanning and Skimming Practices *Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."Most...
Date Posted: July 30, 2003
The Damaging Admission--a Persuasive Technique
We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your...
Date Posted: May 09, 2003
Long Sales Letters vs. Short Sales Letters
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue.
Date Posted: March 19, 2003
A Magic Number for Writing Sales Letters
When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7 from one of my good friends who once ran for political office.
Date Posted: March 11, 2003
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