Matt Hockin

About Matt Hockin

Matt Hockin is President of Interactive Marketing, Inc., a small business marketing consulting company and the editor of the Interactive Marketing newsletter, one of the Internet’s leading free small business marketing newsletters. Subscribe now at http://www.interactivemarketinginc.com.

Increase Your Web Page (and Landing Page) Conversion with Conversion Rate Optimization

If you’re looking for an easy and low risk way to increase your landing page conversion rates, then use the conversion rate optimization strategies outlined in this online guide.
Date Posted: September 25, 2006

SEO Gap Analysis -- Understanding What It Takes To Get Top Search Engine Rankings

Want to know what it will take to get your website ranked at the top of the search engines? It’s all about links. Links are the most fundamental building blocks of the Internet and Search Engine Optimization (SEO).
Date Posted: September 25, 2006

The 3 Essential Components of a Search Engine Optimization Campaign

Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines.
Date Posted: March 29, 2005

Using Free Publicity to Build Your Web Site Links and Traffic

So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search.You’re not alone.
Date Posted: November 18, 2004

Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE).
Date Posted: November 08, 2004