Mat Kelly

After choosing the style for your trade show display, the next most important part of creating your signature space is creating trade show graphics that will make prospects stop in their tracks.The graphic elements of your trade show display are as...

The most incredible, cutting-edge, innovative product or service in the world is not going to generate revenue without a valiant marketing effort. Attending trade shows is a smart initiative to get exposure for your company – but if you are not...

Every small business knows the importance of exposure to get customers in the door. And while execution of this basic marketing principle comes in varying degrees of complexity and cost, you do not have to empty the bank account to get your...

The traditional purpose of trade shows has been to serve as an open platform for companies to “strut their stuff” and offer insight into the latest trends and innovations for the products and services in their industry.

If you are getting ready to set up a trade show booth for a show, then you are already being business-savvy and doing the smart thing. Trade shows are one of the best ways to market your products or services and advertise your business to...

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for.