Martin Day

Having created and published your online survey the next step is to get the right people to participate. How many and who you specifically target will depend entirely on the survey subject and your specific objectives.For some surveys such as...

It used to be that only the largest multi-nationals needed a Compliance Officer. Today most practices, regardless of size, would be wise to charge someone within their organisation with the responsibility of keeping abreast and managing the...

It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new...

Why bother?Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business.

Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys.1.

Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul -...

Customers are tough cookies. They're extremely media aware and increasingly cynical – it's a clever marketeer who can get under their skin.