Mario Sanchez

Tips to brand your website Include your logo in all pages. Position it at the top left or each page. Complement your logo with a tagline or catchy sentence that summarizes your business purpose.

Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: Your business card must communicate more than just your contact information.

If you operate several websites, each with its own domain name, signing up of separate hosting accounts can be an expensive proposition. Even if your hosting company offers the add-on domain feature (which will allow you to add different domains to...

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.

With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it’s no wonder that more and more people are relying on search engines to find their way through the unruly...

Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability concerns.

One of the best ways to promote your website is by writing articles that you can post in e-zines, and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base.

Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site: Stick to the big names: The two largest directories: Yahoo!

Have you ever noticed that when you look at your browser favorites menu or the address bar, some entries have their own little icon beside their URL? It's called a "Favicon" (a graphic file with a .ico extension) and it's placed...

When designing your website, remember to avoid useless and confusing features, however “cool” they may seem to be. Usually, keeping things simple and consistent are the best way to go.