Mac McIntosh

About Mac McIntosh

M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report™, phone 800-944-5553 or 401-294-7730, send an email to mcintosh@salesleadexperts.com or visit www.salesleadexperts.com.

B2B Marketing: Drive Leads & Sales With A “Get It Done” Attitude

I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales. Why?
Date Posted: October 07, 2006

B2B Sales Lead Management: 8 Tips for Selecting a Sales Lead Management Service

Are you looking to outsource your sales lead management? Do you need a sales lead management service that understands the importance of properly managing, developing, identifying and distributing qualified sales leads to your direct salespeople,...
Date Posted: April 19, 2006

Sales Leads: Maximize Your Sales From Longer-Term Sales Leads

Want to learn how capture and nurture three-quarters of the sales lead market through effective communication efforts?First, you must learn to slow down. Remember the story of the tortoise and the hare?
Date Posted: February 20, 2006

Alarming Marketing Trend

One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers...
Date Posted: April 22, 2004