Mac McIntosh
B2B Marketing: Drive Leads & Sales With A Get It Done Attitude
I think most business-to-business marketers should aim for get it out and good enough rather than aim for perfection when it comes to marketing to drive leads and sales. Why?
Date Posted: October 07, 2006
B2B Sales Lead Management: 8 Tips for Selecting a Sales Lead Management Service
Are you looking to outsource your sales lead management? Do you need a sales lead management service that understands the importance of properly managing, developing, identifying and distributing qualified sales leads to your direct salespeople,...
Date Posted: April 19, 2006
Sales Leads: Maximize Your Sales From Longer-Term Sales Leads
Want to learn how capture and nurture three-quarters of the sales lead market through effective communication efforts?First, you must learn to slow down. Remember the story of the tortoise and the hare?
Date Posted: February 20, 2006
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers...
Date Posted: April 22, 2004