Lee Traupel
Growing Your Company In Today's Chaotic Market!
I think we've all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is "get over it" - cut your losses when where you can and focus on the basic building blocks to grow your business.
Date Posted: July 25, 2002
Branding On The Web Is Like Mining For Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't...
Date Posted: July 25, 2002
Winning the Search Engine Wars!
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate...
Date Posted: July 25, 2002
Developing a Winning e-Commerce Strategy
One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen.
Date Posted: July 25, 2002
Absolute Top Five Search Engine Marketing Myths Uncovered!
It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for goods and services.
Date Posted: July 25, 2002
Speed Kills on the Web!
I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work.
Date Posted: July 25, 2002
Online Advertising Sinks into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern...
Date Posted: July 25, 2002
The New Marketing Landscape
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion...
Date Posted: July 25, 2002
Marketing Trends from the Digital Frontlines
The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour:1. Publishers are finally starting to charge for branded content.
Date Posted: July 25, 2002
Marketing to Today’s “Distracted” Consumer
The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable!
Date Posted: July 25, 2002
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