Lauren Hobson
To Tell the Truth
C’mon, admit it. When you read a brochure, see an advertisement, or come across most corporate sales materials, you’re just a little bit skeptical, aren’t you? With good reason, I might add.
Date Posted: September 19, 2006
What Is a Value Prop?
Many of us have heard of a “Value Proposition” (or value prop), but may not know exactly what it is. And even if you know what it is, do you have one for your business?A value proposition is simply the “thing” that makes you...
Date Posted: September 19, 2006
Slipping in the Search Engines? Try these Tips
A diamond might be “forever”, but your search engine rankings certainly are not! With advancing technology, algorithm updates, and new web sites appearing every day, it can be challenge to keep your web site visible on the search results...
Date Posted: September 19, 2006
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