Larry Dotson

1. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too.2. End your sales letter or ad copy with a strong closing.

1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.2. Turn your banner ad into a trivia question.

1. Your press release should sound like news, not an ad.2. You should only send your press release to the media related to the topic of your press release.3. Keep your press release one page in length.4.

The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you're selling an ebook for $37 offer a subscription to a related e-zine for $9.95 a month.

1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax...

1. Most people want to win over others. Tell your prospects how their family or friends will admire them if they buy your product.2. Most people want to associate with others that have the same interests.

1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering.2. Most people want life to be easier.

1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month. 2. You won't have to spend all your time marketing to gain new subscribers.

An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business. 1. They can give you new ideas on how to advertise and market your product or service to your targeted...