Larry Dotson

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them. 2. Make it a practice to up sell to new and existing customers.

1. Create benefit intensifiers for your list of ad copy benefits. Example, The Benefit: "Save More Time", The Benefit's Intensifier: "Never Seen Before". 2. Use a little humor in your ad copy.

1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content. 2. Divide your content up and use it for promotional articles.

1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. 2. Don't use unnecessary words or phrases on your site.

1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc.2. Give a percentage of your profits to a cause your customers would like.

1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.2. Joint venture with your competition if you can't beat them.

1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.2. Become well known by speaking or chatting at seminars.

1) QUICK FOLLOW-UPSWhen you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for another product you sell.