Keith Tomlinson

Remember the one-on-every corner dimly lit brew pub or tavern, beer-soaked carpeting and Joe the Bartender, a long row of customers with their glasses of watery mass-produced beer, all staring at a flickering television?

If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers’ favorite forms of advertising.

The Challenge for Breweries in Today’s Regulated Marketplace is immense.For the past decade the advertising of alcoholic products has been increasingly subject to both government regulation and self-regulatory bodies.

Advertising space on the web has typically been sold by the banner and by the click. Now, thanks to a hot new concept called pixel marketing, it’s being sold by the pixel. That’s right.

So much beer, so little time. With thousands of beer labels in the world and dozens of beer festivals in Canada alone, it’s been difficult to keep up with what’s new and exciting in the world of beer — until now.