Kathryn Hendershot-Hurd

About Kathryn Hendershot-Hurd

Kathy Hendershot-Hurd is a Small Business Internet Consultant. She launched her web development firm Virtual Impax (http://www.virtualimpax.com) in 1997. She recently authored the book "Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results." Visit the Beyond Niche Marketing Blog at http://www.beyondnichemarketing.com.

Pick Your Niche

It's common wisdom that all any service professional or consultants needs to be successful is "passion". Let it be known here that passion alone can be overrated. When you're building a practice, you need more than passion.
Date Posted: September 22, 2006
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