Kathleen Gage

Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy.

According to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of his or her time on routine administrative tasks.

I work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Many have heard they can achieve this outcome by submitting articles to various online directories and Ezines.

Are you looking for cost-effective marketing strategies? Look no further. The following three strategies have proven extremely effective for countless businesses and they can for you.1. Press Releases – Very effective method of gaining...

Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing.

When I consult with small and home based business owners, more times than not one of the greatest concerns they have is how to increase reach to a targeted market while keeping costs down.

Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can’t seem to figure out the winning formula?How often do entrepreneurs and salespeople look for that next magic formula to...

Recently, I had a conversation with a friend in the San Francisco Bay Area who has owned her business for nearly 30 years. After catching up on the family and all our pets, we ended up talking about business.