Karon Thackston
Lower Cost & Increase Conversion of Your AdWords Ads
Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price,...
Date Posted: November 21, 2005
What SEO Copywriting Is… and Isn't
I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target.
Date Posted: November 21, 2005
SEO Copywriting Makeover: Finding the Right Trigger
You've got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you're offering?
Date Posted: September 18, 2005
Review: Words That Sell
It's the Golden Rule of copywriting. "Know your target audience." It is impossible to persuade someone you know nothing about to take any type of action.
Date Posted: September 18, 2005
Limited Time Only (Shh! It's A Secret)
Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right?
Date Posted: August 19, 2005
Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting
I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one finger poised, ready to request a refund.
Date Posted: August 05, 2005
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create.
Date Posted: April 25, 2005
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not.
Date Posted: March 18, 2005
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting...
Date Posted: March 01, 2005
SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in...
Date Posted: January 21, 2005
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