Karon Thackston
How Poor Usability Can Kill Your Copy and Conversions
By Karon Thackston It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process.
Date Posted: October 13, 2008
Understanding & Communicating with Your Customers
It happens all too frequently with novice copywriters. In fact, many pros also make the same mistake. Telling your site visitors what you want them to know instead of what they want to hear is never a good idea.
Date Posted: October 01, 2008
PPC Should Stand for Particularly Precise Copy
By Karon Thackston It's a major mistake in pay-per-click (PPC) copywriting. Writing general ads aimed at large groups of unidentified people that are directed to all-encompassing home pages is a sure-fire way to lower your clickthrough and...
Date Posted: September 16, 2008
Do Article Sites Provide "Quality" Links?
By Karon Thackston It's still a buzz industry even after all these years. Usually, with Internet marketing, someone comes up with a good idea that quickly gets abused and run into the ground. After a short burn, it dies off like a supernova.
Date Posted: August 26, 2008
Copywriting Makeover: Facts Vs. Fantasy (Part 1 of 2)
Time for a pop quiz! Name three products that sell better when a facts-based approach to copy is taken. Just off the top of my head I'd say computers, fax machines and microwave ovens.
Date Posted: December 06, 2006
Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2)
In Part 1 of this article series (found here: http://www.marketingwords.com/articles/articles_copymakeover_facts1.html) we discovered the challenge faced by the copy of Julie's Jewels Moissanite page. The original copy (found here:...
Date Posted: December 06, 2006
Copywriting With Google's Dynamic Keyword Insertion Tool
Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up.
Date Posted: September 18, 2006
The Purpose and Practice of Writing Successful SEO Articles
I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, "SEO Advice: Writing useful articles that readers will love." ...
Date Posted: September 05, 2006
Review: Email Marketing Benchmark Guide 2006
I have to admit, I'm a data freak. I love to see surveys and studies that show user behavior. That's just what this new report from Marketing Sherpa delivers with regard to email marketing.For instance, did you know…· Moms...
Date Posted: December 15, 2005
The Best Place to Put SEO Copy on Your Web Page
It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to...
Date Posted: December 15, 2005
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