Karla Jo Helms

About Karla Jo Helms

Karla Jo Helms is the Vice President Public Relations for
PostcardMania (www.PostcardMania.com). PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. They help small businesses all over the country to expand through the use of direct mail marketing techniques.

Can Small Businesses Benefit From PR?

Size really doesn’t matter…Size really doesn’t matter when it comes to PR. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.
Date Posted: September 23, 2007

The Pitfalls of Email Marketing

Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake. According to a new study by the Direct Marketing Association, email marketing delivers the highest return...
Date Posted: August 19, 2007

The Marketing-Sales Dilemma

For many professionals, selling is becoming an impossible mission. There are even books written on the subject letting you believe that “selling is dead…” Yes, selling is becoming seriously challenging.
Date Posted: August 19, 2007

Marketing Outside-the-Box = Getting Ahead

What does it take to get ahead in today’s marketing world? Some smart thinking, apparently. Consumers today encounter from 3,500 to 5,000 marketing messages per day, vs. 500 to 2,000 in the 1970s, says J.
Date Posted: August 19, 2007

Do Entrepreneurs Need A Degree in Marketing to Succeed?

In today’s business world, lack of marketing knowledge can seriously impact business. Marketing is a fluid subject today; it is evolving and innovating at every turn.
Date Posted: August 19, 2007

Direct Response Advertising, Is Everybody Really Doing It?

The direct response advertising business is a $250 Billion dollar industry. Yes, Billion with a capital B. Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen.
Date Posted: August 19, 2007

Corporations Finding a Valuable Resource in Hiring Senior Citizens

What is the responsibility of our corporate leaders when facing a world where a large majority regards senior citizens as a group of second-class citizens? Statistics show that seniors (65+) represent 12.7% of U.S.
Date Posted: July 28, 2007
© 2007 ArticleSet.com is a Member of the Straight Thinking Network. Main Partner: ContentLog.com