Julia Hyde
Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust
Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book.
Date Posted: December 04, 2004
Creating Demand with Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers.
Date Posted: October 06, 2004
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same.
Date Posted: September 14, 2004
Feed me - Satisfy the Search Engines and Your Site's Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does. Search engines aren't all that different from people.
Date Posted: July 09, 2004
All About Links -- Interview With Link Building Expert , Bob Gladstein
Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. I'm going to jump right in ask you why Web sites need links? Bob: There are a number of reasons to have links pointing to your site.
Date Posted: June 22, 2004
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity.
Date Posted: May 03, 2004
Using Internet Direct Mail To Increase Your Company’s Profits
“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses…Internet...
Date Posted: April 28, 2004
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success...
Date Posted: April 20, 2004
Submitting Your Site to Search Directories
Getting your site listed in the search engines directories can be a time-consuming and complicated process. But, with a little effort, research and patience it can be done.This guide will take you through the steps that will ensure your site gets...
Date Posted: April 19, 2004
How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s association...
Date Posted: April 15, 2004
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