Joy Gendusa
How Direct Mail can Boost Your Networking Efforts
The Perfect Plan for Retaining and Increasing Your Customer Base You have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making your business creditable.
Date Posted: December 09, 2007
Franchisees: Tired of Wasting Your Marketing Dollars?
Direct Mail Postcards: a Direct Path to Amazing Return on Investment (ROI)What's the fastest, simplest and cheapest way to promote just about any franchise? Direct mail. Or more accurately, Postcards.
Date Posted: December 09, 2007
Sports and World Peace
How a small gesture of a soccer ball can impact so many lives...Like baseball, basketball is one of America’s favorite pastimes. The evening the Houston Rockets won the NBA Championship in 1995, the streets of Houston were packed with throngs...
Date Posted: October 28, 2007
Don’t Get Caught in the Catalog Crossfire
Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants, which...
Date Posted: July 28, 2007
Direct Mail Versus Junk Mail – What’s the Difference?
The right direct mailing list targets people who want your product or service.The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what people refer to as ‘junk mail’.
Date Posted: July 01, 2007
Mind Over Marketing Matter
Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought or the elderly saying that staying young is all about one’s state...
Date Posted: June 24, 2007
Marketing Basics Top CEO’s Still Don’t Know-If They’ll Admit It!
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small...
Date Posted: June 24, 2007
Direct Mail Marketing – Can it Really Pay Off? Step Three: Do you know the Correct Estimation of Effort?
Defining ‘Correct Estimation of Effort’What is the correct estimation of effort for your marketing? Do you know the answer to that question?
Date Posted: June 24, 2007
Direct Mail Marketing –Can it Really Pay Off? Step 2: How to design a direct mail piece that pulls.
By now you have done your homework from the last article (Direct Mail Marketing – Can It Really Pay Off? Part 1) and know what product to market first.
Date Posted: June 24, 2007
Direct Mail Marketing – Can it Really Pay Off? Step 1: Researching Your Target Market
Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to learn that you didn’t know where to start.
Date Posted: June 24, 2007
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