Joy Gendusa
Specialized Mailing Lists Make All the Difference
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your...
Date Posted: April 11, 2007
Postcards Versus Catalogues
What do successful cataloguers do when they market? There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret?
Date Posted: April 11, 2007
Postcards – Picture Perfect Promotion
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there,...
Date Posted: April 09, 2007
Postcard Marketing Done Right
Say it with a postcard. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent postcards is the perfect start...
Date Posted: April 09, 2007
Marketing Hat for Graphic Designers or Wannabe’s
Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth.
Date Posted: April 09, 2007
Mailing Lists – Keeping it Simple
The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where...
Date Posted: April 09, 2007
How to Get Your Staff to Bend Over Backwards for You No Matter What
The constant struggle to get people to want to work for you is an enigma most business owners wrestle with. I have isolated successful methods through growing my multi-million dollar company from the ground up.
Date Posted: April 04, 2007
Find the Goldmine within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future.
Date Posted: April 04, 2007
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more?
Date Posted: April 04, 2007
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this…why would one take something that is going good – no.. great – and change it?
Date Posted: September 07, 2005
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