Joy Gendusa
What The Heck Is A Campaign And Why Do I Need To Do One?
Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just...
Date Posted: August 11, 2005
There’s More To Marketing ROI (Return On Investment) Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.When it comes to marketing ROI, you have to...
Date Posted: August 11, 2005
6 Things I Know About Postcards That You Don’t
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that were significant to you...
Date Posted: March 15, 2005
Business Marketing Strategy
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Date Posted: March 14, 2005
Raise Your Income!
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces.The answer is astonishingly simple. Too simple maybe.
Date Posted: March 03, 2005
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process.
Date Posted: March 03, 2005
Marketing – Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess.
Date Posted: March 03, 2005
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right?
Date Posted: March 03, 2005
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality.You have a great company and you provide the highest level of customer service.
Date Posted: March 03, 2005
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per...
Date Posted: March 03, 2005
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