John Morana
Yellow Page Ad Design Problems? Then Why On Earth Should You Rely On A Salesman?
When it comes to successful Yellow Pages advertising, there are sales and marketing theories galore. Witness the recent explosion of Yellow Page consultants hawking CD’s, tapes, manuals, seminars, textbooks ... you name it!
Date Posted: October 20, 2006
Yellow Pages Advertising: Will Funny Make You Money?
How many times has a humorous radio or TV ad caused you to actually buy the advertised product? While some of the most successful ads have used humor – Wendy’s “Where’s the beef?” ads for example - far too many...
Date Posted: October 20, 2006
Yellow Page Ad Design: Second Opinions That Will Kill You
One of the first things our Yellow Page ad design clients like to do is get other opinions on their newly designed Yellow Page ad before committing it to print. They ask employees, friends, their spouse, and even their current customers.
Date Posted: October 20, 2006
Your Next Yellow Page Ad Could Have Competitors Weeping!
You want your new Yellow Page ad to reach out and grab as many eyeballs as possible. You want to magically draw prospects into the meaty content of your ad in order to persuade them that YOU offer the very best solution to their problem.
Date Posted: October 19, 2006
Yellow Pages Advertising: An Eye(flow) For Maximum Profits!
Bullhorn in hand, the man on the downtown street corner screams his message out to whoever can hear. I’m sure you’ve heard one of these guys, but have you ever listened? Neither have I.
Date Posted: October 19, 2006
Your Yellow Pages Advertising Contract... “What The #@!# Did I Just Buy?”
You’ve signed on the dotted line! You’re now committed to make twelve, hefty monthly payments to your Yellow Pages publisher. So what exactly have you purchased?
Date Posted: October 17, 2006
Yellow Pages Advertising: Your Prospects Don’t Buy Woofers and Tweeters
Ready to spend several thousand dollars at a local business, I reached for my Yellow Pages directory. I “needed” to upgrade my stereo system and knew I wanted in-town service support – I wanted to buy local.
Date Posted: October 16, 2006
Yellow Pages Advertising in a Digital Age?
Do customers still use PRINT Yellow Page directories, or has everything gone digital? Well, physicians, auto repair shops, attorneys, dentists, plumbers, insurance agencies, veterinarians and florists...
Date Posted: September 15, 2006
Yellow Pages Advertising: The Awesome Power of Nothingness
We all want our moneys worth! Whether it’s a new car purchase or that huge high-def plasma TV you’ve been eyeing for the past year, you want the maximum benefits from every single purchase you make.
Date Posted: September 08, 2006
Yellow Pages Advertising: Just Define Your Best Customer And He'll Call You
There is no shortage of Yellow Pages advertising gurus and their various (and often contradictory) "secrets" for success! Some preach that it's your WORDS (aka copy) that are most important.
Date Posted: September 08, 2006
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