John Metzler
Predicting Search Engine Algorithm Changes
With moderate search engine optimization knowledge, some common sense, and a resourceful and imaginative mind, one can be able to keep his or her web site in good standing with search engines even through the most significant algorithm changes.
Date Posted: November 18, 2005
Google's New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions.
Date Posted: February 28, 2005
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this...
Date Posted: February 23, 2005
Why Optimize Your Site For Search Engines?
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone.
Date Posted: February 09, 2005
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your...
Date Posted: February 09, 2005
Google PageRank: Not Worth The Worry
I notice that a lot of webmasters are obsessed with Google PageRank (Entire sections of SEO forums are even devoted to PR). Web sites do not live and die by their PageRank.
Date Posted: January 21, 2005
How Web Design Can Affect Search Engine Rankings
Uniquely built web sites can create unique issues when promoting your site on the search engines. From a basic 3 page brochure site, to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design...
Date Posted: December 08, 2004
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