Joe Niewierski

About Joe Niewierski

Joe Niewierski, the VP of Marketing & Promotion at PostcardMania, became a published writer after graduating with a BA in Advertising from the University of South Florida. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.

You Are An Internet User... But Many People Are Not

Many companies now advertise on search engines. It can be very lucrative if you know what you are doing. We advertise on search engines. If you are reading this article on-line, it is a good chance that you use the internet on a daily basis to...

Date Posted: April 29, 2007

The 4 Step-Program for Using Direct Mail to Recruit

So you’re are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the...

Date Posted: April 29, 2007

Positioning and Branding Your Business

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.Sometimes it is better to explain something in relation to something else.

Date Posted: April 29, 2007

Direct Mail Postcard Rules

It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.

Date Posted: February 24, 2005

10 Elements Every Direct Mail Piece Should Have

Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:1.

Date Posted: February 21, 2005

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them.

Date Posted: February 17, 2005