Ivana Giardi
Tracking Conversions Of Your PPC Campaigns To Boost ROI
Conversion is the most important metric of the online advertising. The term conversion refers to converting from leads to customers or users of your service.
Date Posted: August 25, 2006
Increasing PPC Campaigns Conversions
Increasing PPC Campaigns ConversionsPPC Advertising (Paid Search Marketing) is only effective when if it generates positive, measurable results, referred to as conversions.
Date Posted: August 21, 2006
The Importance of Email Marketing Metrics
One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc.
Date Posted: March 05, 2006
5 tips to boost your PPC results on Google
As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors: - The impression rate - Your ad position- Click thru...
Date Posted: February 13, 2006
Search Engine Submission Techniques on Google
The orientation guide for businesses getting started onlineOver the years of its existence Google gained a well-deserved reputation as the top choice for internet users.
Date Posted: January 09, 2005
Paid Search Advertising that Delivers Maximum ROI
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one,...
Date Posted: October 17, 2004
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