I. M. Andrews

About I. M. Andrews

I. M. Andrews

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Another Kind of Horse Brand: Business Branding in Equine Marketing

It's winter time, the breed inspection season has come and gone in North America, and along with it branding season.Branding season for horses--NOT for horse BUSINESSES.If you have any business or marketing background, or have done any reading...
Date Posted: December 20, 2005

Top of the Mind Awareness in Equine Marketing: Familiarity Breeds Sales

One of the large challenges you face as an equine marketer is achieving what marketing professionals call "top of the mind awareness" of your horses and business. What is Top of the Mind Awareness?
Date Posted: November 21, 2005
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