George Torok
How can You Build More Profitable Relationships?
You build relationships over time. They are easier to destroy than to build. Stay in contact by various means. Do more than merely show up at the regular networking meeting. Meet for coffee or lunch once in awhile.
Date Posted: March 27, 2006
How to Write Your News Release
Follow this step-by-step process to write and expose your news. FormatCall it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Add, 'For immediate use'.
Date Posted: February 17, 2005
Get More Impact From Your Annual Conference
How can you get more attention for your conference and your association? Use some of these Power Marketing tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge.
Date Posted: November 01, 2004
Marketing is a Long-term Investment
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for...
Date Posted: September 08, 2004
Keeping your Business Alive
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth.
Date Posted: August 13, 2004
Build Credibility, Value and Trust on a Shoestring
Setting priorities in your business? Your first job is to sell. Selling is - writing the orders; receiving the cash; feeding the beast. If you don't sell; the beast, (your business), dies. The impact of selling is immediate.
Date Posted: July 06, 2004
Handling Questions with Authority
At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message.
Date Posted: June 18, 2004
Build Relationships
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal.
Date Posted: May 14, 2004