George Dodge

Let me ask you a question. The answer is to the question is critical to your business success.Do you fully understand the real nature of the business you are in?Your instant response is of course, I'm in the [put your industry name here]...

One of the top obstacles that you have to get over is the prospect's sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctance to buy.To get over this hurdle, you need to...

Regardless of what you're selling, marketing or promoting, you have to have a good understanding of your audience before you can create effective copywriting.

Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.But they...

When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question.