Elaine Berry
Copywriters - Cut Out Those Weasel Words!
How fussy are you about the words you use?A copywriter needs to be clear and specific. A copywriter needs to communicate. We all know this. Yet how often are we guilty of using words that are NOT clear or specific, and which don’t communicate...
Date Posted: November 14, 2006
The Copywriter and the Seven Deadly Sins
There are quite a few articles around on “The Seven Deadly Sins of Copywriting”. But if you look at them, you will see that not many of them seem to be about the REAL Seven Deadly Sins!
Date Posted: November 07, 2006
Seven Steps to Pre-selling your Product
You need to buy a new car. There are two car showrooms in your neighborhood, so you go along to showroom A.The moment you appear in the forecourt, an eager assistant darts out, grabs you by the lapel and proceeds to apply the hard sell.
Date Posted: October 27, 2006
Get That Foot in the Door!
Once you have your foot in the door, you can start selling. No foot, no sale.Those are the words of a great 20th century expert on communicating. And he was right.When I was a child it was quite common for door-to-door salesmen (usually they were...
Date Posted: October 27, 2006
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