Dr. Lynella Grant
What Posting Articles Online did for my Google Page Rank in 90 Days
Article Marketing Builds Momentum and TrafficWhen I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point.
Date Posted: October 31, 2004
Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads.
Date Posted: September 10, 2004
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can’t act like you know anything about your enterprise that isn’t there, on the page.
Date Posted: August 30, 2004
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.
Date Posted: August 07, 2004
50% of Yellow Page Directory Users are Looking for Just One Thing
Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media.
Date Posted: July 13, 2004
Combine Your Yellow Page Ad and Web Site for Maximum Profits
A Yellow Page Ad isn't Enough Any More An unquestioned "must" for any small business has been to run an ad in the Yellow Page Directory. Since most customers were local, that was enough to establish itself as "open for...
Date Posted: June 05, 2004
Woo the Buyer's Limbic Mind or All Your Sales Efforts are Wasted
If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical.
Date Posted: March 29, 2004
5 Things More Important to Internet Buyers than WHAT You're Selling II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo.
Date Posted: March 02, 2004
Five Things More Important to Buyers than WHAT You're Selling - I
Article I of a two-part series. For Article II http://www.giantpotatoes.com/article202.htmNo matter what customers say they want, what they're really looking for is "something special." They can't quite describe it, but when...
Date Posted: February 11, 2004
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet? Don't sell, diagnose. And what are you as a doctor looking for?
Date Posted: May 09, 2003
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