Dick Wheeler

When it comes to trade show booths – to rent or not to rent –that is the question that can perplex many an exhibitor. The industry rule of thumb is that if you’re going to use the same trade show exhibit three times, you should...

Question: Is it better for an American trade show exhibitor to rent a trade show booth abroad if the exhibit hall is in Europe or Asia rather than ship a trade show exhibit from the U.S.?Answer: Yes.

Swooping shapes, extreme flexibility, ease of assembly and an ability to reach up to 3-story high projections are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays’ towers, hanging...

When you plan the design of your trade show display, it is important to think of your trade show booth floor as your fifth wall. The flooring of your trade show booth should always complement-- and enhance-- the environment of your trade show...

Trade show conferences are gathering spots for favored clients, client prospects, industry leaders, as well as competitors. Trade show visitors, however, have hectic schedules.

When thousands of people descend upon a trade show exhibition hall with their co-workers, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on.