Daniel Borel

About Daniel Borel

Daniel Borel is a marketing and communication specialist. He has been studying these fields since 1964 as the manager of Atelier Synergétique SA, a Swiss Proficiencies Network which is oriented toward industry, high-tech and B2B services on export markets. That makes him acutely aware of a hard-to-manage happening: simply say "tree" to a Canadian and a Polynesian and compare what they visualize and you understand what marketing communication implies.

To get in touch: contact@oneppm.com and borel@synergetique.ch

The Web's Press Releases Paradox

Search Engines love text, the more the better, they do not really prize images. People do not read anymore, the less the better, they favor images. Leave the fancy writing alone!
Date Posted: January 14, 2006

A New Exclusive Art Posters Web Site Is Climbing Another Side Of The WWW Mountain.

The main side of the WWW Mountain is made of quantities, volumes, millions, billions and, more than once, a slippery coat of genuineness. That is anyone's product, in the posters field as well.This new site policy is on the opposite side.
Date Posted: April 18, 2005

Virtual Interactivity vs. Actual Interactivity on the Web

Interactivity on the web generally works as sexuality on the web: virtually. In both cases, it is a bit frustrating.Click the mouse, ask questions, navigate, write messages, up and download files, customize your web page according to your...
Date Posted: March 21, 2005