Daiv Russell

About Daiv Russell

Daiv Russell is a Software Engineering Strategist with Envision Software, a software project management and development outsourcing company committed to helping information technology organizations solve problems, increase revenues, and reduce costs by guiding software development teams through project management chaos. Envision publishes Luminary, a monthly software project management newsletter.
DRussell@EnvisionSoftware.com

Small Business Marketing Ideas: Mailing Your Wallet Will Get Them Reaching For Theirs

For a small business, getting new customers is always challenging. A number of direct mail ideas like attractive brochures, business cards, colorful flyers etc. are some of the methods that have frequently been tried in the past.
Date Posted: February 27, 2008

The Pain Inflicted by a Weak Matrix Organizational Structure

Prior to the 1970s large corporations followed a silo organization structure. Worker groups fell under a line or functional manager. Companies are now attempting to restructure and develop working project management teams.
Date Posted: February 27, 2008

How to Build Your Team by Fulfilling Your Employees Hierarchy of Needs

In his 'Hierarchy of Needs', Abraham Maslow investigates the human feelings of concern and desire, focusing his research on the more intellectual people of his day.
Date Posted: February 27, 2008

Writing Your Way to Success: The Importance of Article Marketing

As all webmasters are aware, high-quality one-way links that are relevant to one's website is crucial. One-way links result in an increase both in Google Page Rank and traffic to the target site.
Date Posted: February 27, 2008