Craig Garber

A few days ago, I exposed a foolish letter I wrote to tryand get prospects when I first became a freelancecopywriter. (Just go here in case you missedit: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html)Do you know what the right way to...

Remember that old television show " The Twilight Zone"?It originally ran from 1959 to 1964 on the CBS network, andwas one of the most provocative and controversial shows ofits time.

How come you're seeing certain ads over-and-over again?Why are they working. and why do some display ads deserve tobe nothing more than bird cage lining.Since we've been discussing sales copy "voices" lately, I'lllet you in...

Today I am NOT going to be talking about marketing.It is the farthest thing from my mind right now.And I also will NOT be telling you anything about writingsales copy... and I probably won't help you come up withyour next USP either.Today my...

If you're using direct mail, and you want to boost yourresponse, make sure you're using first class"live" stamps, as opposed to using "machine" stamped, orpre-sorted bulk rate mail.Nothing tells you "Hey,...

One of the problems my consulting clients consistently askme about especially if they are in the information marketingbusiness (most of them are) has to do with "What should you beselling your customers?"Here's what Microsoft did in a...

You may know exactly how much of a comic genius Richard Pryor was, however few people are aware of what a marketinggenius he was too. Here's why:Like many people, you probably remember watching RichardPryor on television and in the movies.

Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales. Look, writing sales copy isn't easy -- everybody knows that. But how do you know when you haven't said enough...

Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it washandled, is GUARANTE-ED to lower your response.You can check out that original ad, and even printout a copy of it, right...

Listen, most advertisements and marketing pieces are nothing more than big business cards lacking the ONE central ingredient needed to make a sale -- showing benefits to your prospects.See, regardless of what you're selling and who...